Advertising Marketing
Raahil Chopra
Jun 26, 2015

Cannes Lions 2015: Heineken on creativity: 'The future belongs to the 7+ advertising'

Soren Hagh and Gianluca Di Tondo on how the 'Creative Marketer of the Year' approaches creativity

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

2 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Why Shah Rukh Khan still rules India’s brand universe at 60

3 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

4 ICC World Cup: Where does women’s cricket stand after historic win?

WPP brings in McKinsey to advise on strategic review

5 WPP brings in McKinsey to advise on strategic review

McCann hits the right note with Hero Splendor’s life symphony

6 McCann hits the right note with Hero Splendor’s life symphony

Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

7 Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

Why almost every brand you know apologised

8 Why almost every brand you know apologised

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

9 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

Can movies move the needle on child trafficking?

10 Can movies move the needle on child trafficking?

Related Articles

Heineken appoints WPP for global shopper and commerce marketing
Advertising
Apr 02, 2025
Campaign India Team

Heineken appoints WPP for global shopper and ...

Heineken's marketing chief on why the brewer scooped the Cannes Creative Marketer gong
Advertising
Jun 30, 2015
Gemma Charles

Heineken's marketing chief on why the brewer ...

Max Verstappen steers anti-drink-driving ad for Heineken
The Work
Jul 27, 2023
Charlotte Rawlings

Max Verstappen steers anti-drink-driving ad for ...

Heineken reignites sporting rivalries ahead of Euro 2020
The Work
May 17, 2021
Emmet McGonagle

Heineken reignites sporting rivalries ahead of Euro ...

Just Published

Dharmendra, Bollywood’s ‘He-Man’, passes away at 89
Advertising
5 hours ago
Campaign India Team

Dharmendra, Bollywood’s ‘He-Man’, passes away at 89

With his rugged charm and pan-India appeal, he became one of advertising’s most bankable stars, speaking to the India that lay beyond the metros.

Omnicom-IPG merger nears completion: Here’s the full timeline
Advertising
8 hours ago
Marielle Descalsota

Omnicom-IPG merger nears completion: Here’s the ...

With the $13.5 billion deal now awaiting its final EU approval, we break down the key milestones that have shaped the industry-defining merger.

DOJ: Google must be split up to fix its ad monopoly
Advertising
8 hours ago
Staff Reporters

DOJ: Google must be split up to fix its ad monopoly

Following a historic antitrust victory in September, the DOJ argued that Google’s dominance in adtech cannot be fixed with promises or fines alone.

Haymarket Media Group wins global B Corp certification
Media
8 hours ago
Gideon Spanier

Haymarket Media Group wins global B Corp certification

Process has taken nearly three years.