Sanjay Tripathy, senior EVP, marketing, products, digital and e-commerce, HDFC Life, said, “Much is said about cancer these days, but the conversations are mostly around physical and mental strength to fight against the disease. We believe that a person should be mentally strong without doubt but he or she needs to be financially prepared as well. Cancer treatment can cost anything between Rs. 3 to 25 lacs and we need to realise that the financial aspect of the fight is the only thing one can have a control on. Our new campaign emphasises on the fact that being financially prepared is now easy with HDFC Life Cancer Care and if the need does arise, it will allow you to fight with dignity. For the very first time we have used a celebrity to communicate our message as she personifies the journey of a cancer survivor and offers real life testimonial. With her positive attitude and self belief, Lisa Ray embodies the brand philosophy of Sar Utha ke Jiyo. She takes us through her journey and experience in getting over cancer, and her understanding of the importance of financial preparation in this situation. In this ad, we have thrown light on the utmost important factor of the cancer struggle – the financial one."
HDFC Life signals #RayofHope with cancer survivor Lisa Ray
Watch the film conceptualised by Leo Burnett here
Sanjay Tripathy, senior EVP, marketing, products, digital and e-commerce, HDFC Life, said, “Much is said about cancer these days, but the conversations are mostly around physical and mental strength to fight against the disease. We believe that a person should be mentally strong without doubt but he or she needs to be financially prepared as well. Cancer treatment can cost anything between Rs. 3 to 25 lacs and we need to realise that the financial aspect of the fight is the only thing one can have a control on. Our new campaign emphasises on the fact that being financially prepared is now easy with HDFC Life Cancer Care and if the need does arise, it will allow you to fight with dignity. For the very first time we have used a celebrity to communicate our message as she personifies the journey of a cancer survivor and offers real life testimonial. With her positive attitude and self belief, Lisa Ray embodies the brand philosophy of Sar Utha ke Jiyo. She takes us through her journey and experience in getting over cancer, and her understanding of the importance of financial preparation in this situation. In this ad, we have thrown light on the utmost important factor of the cancer struggle – the financial one."
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