HDFC Life lets dreams fly

Insurance company, HDFC Life, has launched a campaign #HarSapneKaAadhaHissa (the half of every dream), to highlight the importance of financial planning for a child’s future. Conceptualised by Schbang and Logicserve Digital, the film sheds light on a parent's commitment towards fulfilling their child’s educational desires. 

 

The film features actor Mrinal Kulkarni, who plays the role of a mother to a daughter named Mishi. Since the girl dreams of becoming a pilot, Kulkarni too, is very much a part of her dream. While the daughter works towards fulfilling her dreams, Kulkarni struggles both financially and emotionally to support her. However, she gets a message from HDFC Life about its Youngstar Udaan plan and is able to systematically plan the funding for her daughter. Towards the end, Mishi, who is now a pilot, hugs her mother to thank her. 

 

Vishal Subharwal  - chief marketing officer, head e-commerce and digital business, HDFC Life, said, “Every parent wants their child to have the best life and to be able to fulfil their dreams. They are a part of their children’s dreams. Through this campaign we have tried to show a mother’s dedication and her efforts to ensure that her daughter’s dreams come true. With the help of HDFC Life Youngstar Udaan she is able to fulfil this dream. One needs to start planning for their child’s future early and continue with the plan in a disciplined manner with systematic payments. These efforts will pay off over the long term.”