Gulf Oil rides on bikers to deliver 'Pick up your ride' message
Watch the film conceptualised by DDB Mudra here
Jun 04, 2015 08:55:00 AM | Video | Campaign India Team Share -
Gulf Oil has rolled out a TVC for its motorcycle engine oil Gulf Pride 4T Plus. The film features brand ambassador and cricketer Mahendra Singh Dhoni along with Bollywood actors Gulshan Grover and Dino Morea.
Shot in black and white, the film opens to Dhoni, Morea and Grover riding their classic cruiser bikes as part of a riding club. They are seen enjoying the ride and each other's company. A song talks about them being 'uncaged' and free. Dhoni ‘s voice over cuts in to talk about being a fan of speed, but not one of show boating.
Hearing a siren behind them, the riders decide to act. They move ahead, navigate the traffic ahead of them, making a trucker pull to one side, to allow the ambulance to pass.
The film ends as they stop at a Gulf Oil station with Dhoni pouring Gulf 4T plus oil into his engine, and a brief of the product's benefits, while a super says “Pick up your ride.”
Ravi Chawla , managing director, Gulf Oil Lubricants, said, “We are the fastest growing major lubricants brand in terms of volume. We are also constantly innovating with new product technologies and communication strategies. In the new TVC we have put our consumers at the heart of the communication ensuring that their desire of performance via 'Pick-up' is delivered through superior quality products.”
Clients: Gulf Oils
Creative agency: DDB Mudra