Bisleri’s Vedica has announced the appointment of actor Dino Morea as brand ambassador.
The move comes with Vedica Himalayan Spring Water repackaging its plastic bottle and launching a glass bottle in the market.
The brand has rolled out a film titled ‘#FullOfAltitude’ featuring Morea. The 360-degree campaign has been conceptualised by MindShift Interactive.
Jayanti Chauhan, director, Bisleri International, said, “Launching Vedica Himalayan Spring Water in a glass bottle has been one of my goals over the past decade. I am glad to have found a team with whom I have a wonderful dynamic to create and launch this piece of art. Initially, Rais and I had a different train of thought regarding Vedica’s digital amplification. Through countless conversations and brainstorming, we concluded that a film would be the most impactful. We discussed what the Vedica man would embody and therefore decided on associating with Dino Morea as I do believe he is someone who is truly #FullOfAltitude. I am extremely excited for the campaign which will help Vedica achieve new heights.”
Zafar Rais, CEO, MindShift Interactive, said, “Our inspiration for the campaign has been the beauty of the Vedica glass bottle. From it, we derived an omnichannel marketing strategy that was opulent. We shortlisted Dino Morea as the ideal Vedica man and conceptualised an ad film that brought out the essence of a life #FullOfAltitude with Vedica.”
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins