Content distribution platform Tata Sky has launched a new ad campaign featuring veteran actor Sharmila Tagore. Consisting of three digital films, the new campaign promotes the classic cinema offering in partnership with Shemaroo Entertainment.
Titled #KyaDinThe, the campaign features a grandmother (Sharmila Tagore) helping her grandson to woo his girlfriend.
Most of grandma's love tips come from the classic Hindi movies. In the first ad, the grandmom extracts a confession from her grandson that he's actually in love with that girl he's frequently chatting with.
In the second ad, as the boy prepares to go for his first date his mood is dampened by a shower of rain. The grandmom shows him scenes from movies in the past when small talk became poetry in the rain.
Then, the grandson is sulking over his first fight with his girlfriend. Lessons from classic Hindi movies again come to the rescue in the third ad film.
Client: Tata Sky
Creative agency: Ogilvy & Mather
ECD: Sukesh Nayak
SCD (copy): Nishant Pratap
SCD (art): Pratheeb R
Creative controller (copy): Chhavi Sahni
Creative controller (art): Soumen Nath
VP: Jaikishan Menon
Account director: Karuna Nayak
Senior account executive: Sharon Faria
Planning director: Priyanka Nair
Production house: The Hot Films
Co-directors: Sana Ahmed, Beeswaranjan Pradhan
Producer: Payal Arora
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