Google Cloud India has rolled out a campaign titled 'Hum Banayenge’ (we will make it), to celebrate the spirit of entrepreneurship and creativity of its clients and partners.
Conceptualised by Kinnect, the film aims to show how Google Cloud has consistently enabled aspirations and helped Indian companies transform themselves digitally. It showcases three problems faced by Indians across different segments. The film depicts the brand's clients and partners such as
Mahindra Finance, Josh Talks, and nurture.farm, and how they used innovative thinking to solve critical issues to solve the issues of their consumers.
Virginia Sharma, head of regional marketing, Google Cloud India, said, “In this campaign, we follow the journeys of end users of our customers’ products and services and the human outcomes of solutions built on Google Cloud. I believe that the collective effort of our Cloud customers, be it bootstrapped startups or leading conglomerates, is what will enable India's digital transformation in the next 25 years. I’m really proud of this campaign because it moves from convincing minds to winning hearts.”
Madhura Haldipur, senior creative director, Kinnect, said, “It’s a privilege to be able to work on a brand like Google Cloud with solid values; it informs every decision you make on the campaign. We wanted to do justice to this unique spirit that takes guts before the glory, sees a single-minded focus to find a solution, and has the heart and belief to see it through. With this campaign, we hope to show that behind ‘b2b’ are real humans who are making a difference in the lives of other humans.”
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