Campaign India Team
Feb 16, 2022

GoodDot prompts Neeraj Chopra to do good

Watch the films conceptualised by Bullet on Wheels here

Plant-based meat brand GoodDot, has launched a campaign titled ‘Do Good’, with an aim to encourage people to do good by choosing plant-based meat. Conceptualised by Bullet on Wheels, the films feature the brand’s ambassador and athlete Neeraj Chopra. 
Each of the films feature Chopra with his buddy GoodDo - an animated goat which is the brand’s mascot. The three films showcase a banter between the two characters, which ends with the goat stopping Chopra from making mistakes like breaking traffic signals, queues and littering. Towards the end of each scene, the brand embeds a message of the benefits of plant-based meat in terms of health, taste, and reducing animal cruelty. 
Abhishek Sinha, co-founder, and CEO, GoodDot, said, “We are beyond excited to release this ad. This ad communicates the ethos of our brand GoodDot in a very clear and strong format. We were pleasantly surprised by the amazing acting of Neeraj Chopra. Being a first-hand witness to the shoot, I was inspired by the work ethic of Neeraj as he put in his all in the acting. Having GoodDo our incredible goat in this ad is extra special as this fun representation of GoodDo will help the audience relate more to the beauty of the animal world. The production and the animation team have done a fantastic job and this ad is right up there with the best in the globe. I am super proud of my team and we are blessed to have Neeraj and GoodDo telling our story to the world.” 
Campaign India

Related Articles

Just Published

17 hours ago

Women Leading Change 2024 shortlist revealed

See the women and companies shortlisted for the eighth annual awards. The winners will be announced at a live presentation on May14th at Marina Bay Sands.

18 hours ago

Amazon CEO Andy Jassy on using AI to win over ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

18 hours ago

Hideous Luxury unpacks the weight of "emotional ...

The film is equal parts visually-striking and bizarre, as it tackles the idea of carrying burdens both literally and metaphorically.

20 hours ago

Goafest 2024 and ABBY Awards to be held in Mumbai ...

The much-anticipated Goafest will now take place at the Westin Powai in Mumbai from May 29 to 31.