Tata AIA Life has launched a film titled 'Har Waqt Ke Liye Taiyaar' (be ready all the time), to feature its brand ambassador Neeraj Chopra. Conceptualised by Forest Films, it showcases an athlete's resilient nature to combat the challenges faced.
The film shows Chopra training for the Olympics. On his road to success, he is shown persevering and embracing every downfall with an open mind. Kunal Kapoor has narrated the voice over for this film.
Venky Iyer, EVP and chief distribution officer, Tata AIA Life Insurance, said, “Neeraj Chopra closely embodies Tata AIA’s core value - passion for excellence. With the help of Neeraj, we hope to motivate our fellow Indians to secure themselves with the right protection and saving solutions, as they work hard to realise their dreams.”
Girish Kalra, chief marketing officer, Tata AIA Life Insurance, added, “Our latest campaign focuses on the need for all of us to stay secure with the right solutions while aiming high in life. Neeraj Chopra was a perfect fit for us to bring on board as the brand ambassador of our newly launched campaign, given his connect with all Indians. Add to the fact that he has amply demonstrated the campaign core thought of #HarWaqtKeLiyeTaiyaar all through his sports career."
Shreya Shroff, director, Forest Films said, “In life, like in sports, one has to be prepared for every eventuality. This preparation comes only with hard work and constant training. That’s the simple message we wanted to communicate with this film.”