Glucovita Bolts Lemony makes tasty immunity possible

Glucovita Bolts, the brand from the Wipro Consumer Care and Lighting stable has rolled out a campaign for its new product flavour ‘Glucovita Bolts Lemony’. Conceptualised by Ogilvy, it aims to tell consumers about the importance of immunity, which can be tasty and also available in a compact format.

The TVC showcases the concerns of a mother who struggles to give her child healthy food items of his choice. She then comes across Glucovita Bolts Lemony, which acts as a solution to boost immunity in the flavour her child enjoys.

S Prasanna Rai, vice president, marketing, Wipro Consumer Care & Lighting said, “A child’s immunity is always a top priority for mothers, especially with the rising risks of them being prone to different and new strains of viruses, germs and bacteria. In an environment where kids stand a higher risk to fall sick or lose stamina, ensuring that their immunity stays strong in an enjoyable form became critical for the brand. With this objective, we launched the Lemony Glucovita Bolts with Vitamin C that provides instant energy and boosts immunity with a refreshing taste that aims to end all her troubles.”

Mukesh Kumar, group creative director, Ogilvy South added, “In today’s uncertain times, every mother wants to protect her child with various homemade immunity boosters, but children being children, always look for taste in everything they consume. The idea is to add taste to immunity with Glucovita Lemony Bolts. Our film showcases the challenges mothers face to feed their children with immunity led food or beverage and how Glucovita Lemony Bolts helps a mother put immunity into her children with some great taste.”

CREDITS:

Creative agency: Ogilvy, South

Chairman & chief creative officers: N Ramamoorthi - President- Ogilvy South, Mahesh Gharat , Kiran Antony

Executive directors: Anirban Roy – Planning Head – South, Aesha Das - Group Head – Planning

Group creative director: Mukesh Kumar

Associate creative director: Harshad Salian

Creative supervisor: Soumil Nigam

Associate creative director: Prem Thyagarajan  

Senior management supervisor: Ajay A Kumar

Account supervisor: Tulika Sahu

Assistant account executive: Shruti Perumal

Production house: Love & Faith Films