Glucovita Bolts, the brand from the Wipro Consumer Care and Lighting stable has rolled out a campaign for its new product flavour ‘Glucovita Bolts Lemony’. Conceptualised by Ogilvy, it aims to tell consumers about the importance of immunity, which can be tasty and also available in a compact format.
The TVC showcases the concerns of a mother who struggles to give her child healthy food items of his choice. She then comes across Glucovita Bolts Lemony, which acts as a solution to boost immunity in the flavour her child enjoys.
S Prasanna Rai, vice president, marketing, Wipro Consumer Care & Lighting said, “A child’s immunity is always a top priority for mothers, especially with the rising risks of them being prone to different and new strains of viruses, germs and bacteria. In an environment where kids stand a higher risk to fall sick or lose stamina, ensuring that their immunity stays strong in an enjoyable form became critical for the brand. With this objective, we launched the Lemony Glucovita Bolts with Vitamin C that provides instant energy and boosts immunity with a refreshing taste that aims to end all her troubles.”
Mukesh Kumar, group creative director, Ogilvy South added, “In today’s uncertain times, every mother wants to protect her child with various homemade immunity boosters, but children being children, always look for taste in everything they consume. The idea is to add taste to immunity with Glucovita Lemony Bolts. Our film showcases the challenges mothers face to feed their children with immunity led food or beverage and how Glucovita Lemony Bolts helps a mother put immunity into her children with some great taste.”
Creative agency: Ogilvy, South
Chairman & chief creative officers: N Ramamoorthi - President- Ogilvy South, Mahesh Gharat , Kiran Antony
Executive directors: Anirban Roy – Planning Head – South, Aesha Das - Group Head – Planning
Group creative director: Mukesh Kumar
Associate creative director: Harshad Salian
Creative supervisor: Soumil Nigam
Associate creative director: Prem Thyagarajan
Senior management supervisor: Ajay A Kumar
Account supervisor: Tulika Sahu
Assistant account executive: Shruti Perumal
Production house: Love & Faith Films