Gas-O-Fast promises Rakesh Bedi and Guddi Maruti no room for acidity

Watch the film conceptualised by SG Media here

Jul 13, 2021 09:41:00 AM | Video | Campaign India Team

Mankind Pharma’s Gas-O-Fast has rolled out a campaign to remind people of the quick remedy for acidity. Conceptualised by SG Media, the film aims to highlight the importance of an acidity-free life, especially on special occasions for couples.  
The film features actors Rakesh Bedi and Guddi Maruti, a couple, planning out their anniversary day celebration. However, Bedi’s skepticism about consuming anything that could cause acidity has him adding jeera (ajwain) to every delicacy. He then learns about Gas-O-Fast’s active jeera sachet and how it can prevent acidity, without having them compromise on their favourite food items. 
Joy Chatterjee, general manager, sales and marketing, Mankind Pharma, said, “Gas-O-Fast has always been instrumental in adopting the regional route to connect with every segment in society and speaks to people in the language they prefer. The idea behind the regional strategy is to establish direct connection with the audience through personalised content. This new campaign with Rakesh Bedi and Guddi Maruti does exactly that, where we aim to reach out to every segment of our multilingual audiences.”
The film has been launched in five different languages, including Hindi, Punjabi, Bengali, Marathi and Gujarati and will run across the brand’s digital and social media platforms.