Gas-o-Fast, from the house of Mankind Pharma has awarded its strategic and creative mandate to Tilt Brand Solutions.
The agency's Mumbai office will be responsible for the brand's mainline, ATL, and digital duties.
The account win didn't involve a multi-agency pitch.
Joy Chatterjee, general manager - sales and marketing, Mankind Pharma, said, “We as a brand are entering into a very critical phase of our growth. With our new product innovations lined up in the coming future, we now need a breakthrough differentiation at a brand level which will allow us an unfair advantage in the consumers’ minds. This will be critical for our growth plans in the coming future and we are convinced that Tilt Brand Solutions would be the perfect partner for us going forward. Their planning process is sharp and contemporary, and the body of work put out by them thus far, consistently impressive.”
Rajiv Chatterjee, co-founder and chief business officer, Tilt Brand Solutions, said, “This is a very interesting brand and the Mankind team is a very passionate and focussed bunch. Their drive, self-belief, and ambition epitomise the very kind of brands we love partnering with. We are convinced in Gas-o-Fast’s rightful ambition to grow and lead the category as also in our ability to bring to bear on this journey, our competencies in data-led insights, consumer behaviour, cultural understanding, and impactful storytelling.”