Ed-tech brand Suraasa, has assigned its digital AOR and PR mandate to Grapes Digital.
As per the mandate, the agency will be responsible for executing media buying and planning duties for the brand. It will also look after the brand's creative solutions, digital branding, strategy, and content planning for social media marketing.
The account was won post a multi-agency pitch and will be handled by the agency’s New Delhi office.
Rishabh Khanna, founder and cognitive scientist, Suraasa, said, “Our vision of helping teachers grow in their career is a marketing and creative strategy to reach our niche. We look forward to establishing this new partnership with the agency and are confident that the team at Grapes will play a key role in helping us achieve our vision.”
Himanshu Arya, founder and CEO, Grapes Digital, added, “In the last few years, the demand for ed-tech has increased drastically, and the sector has witnessed tremendous growth and evolution. It is quite encouraging for us to partner with a brand like Suraasa that aims to revolutionise the teaching landscape in India and beyond.”