Furlenco gets a vampire to vouch for UNLMTD’s ‘bloody awesome’ range

UNLMTD by Furlenco (a House of Kieraya brand) has unveiled its first brand campaign, named ‘Live Limitless’. Conceptualised by McCann Worldgroup, the campaign promotes the brand’s annual subscription model that offers consumers all furniture and appliances at one cost. The brand has taken the humour route, featuring a vampire to vouch for the UNLMTD range’s advantages. 

 

The film opens with the vampire who wakes up after 100 years only to realise that his empty house needed setting up from scratch. The story unfolds his need to furnish his home in one go and the challenges that come with it. 

 

Ajith Karimpana, CEO and founder, House of Kieraya (HoK) said, “For UNLMTD’s first campaign, it was imperative that the creative direction we took reflected the uniqueness of what the brand has to offer. Just as UNLMTD is the first offering of its kind in the furniture subscription market, we wanted an extraordinary campaign to set the tone and kick things off. It was a pleasure to partner with McCann; they delivered the campaign exactly how we had expected by making an interesting and engaging ad film. We hope this campaign resonates with our audiences as much as it did with us, and we look forward to seeing the response to it.”

 

Added Sambit Mohanty, creative head (South), McCann Worldgroup, “UNLTMD is a truly unique offering by Furlenco, so we had to find an equally unique way of communicating it. That’s how this idea came about; a vampire who wakes up from a deep, century-long slumber, now faced with a dire need to get his derelict mansion revamped with a new collection of furniture.” 

 

 

CREDITS:

 

Creative agency: McCann Worldgroup

 

Chairman APAC, CEO and CCO: Prasoon Joshi 

 

Executive director and head of creative: Ashish Chakravarty

 

Head of creative, South: Sambit Mohanty Creative director, copy: Ajith Emmanuel

 

Creative director (Art): Unnikrishnan R

 

Creative team leader (Copy): Vaishali Rao 

 

Senior Agency producer: Karan Prabhakar 

 

Senior Planner: Hardik Foflia

 

Executive vice president, McCann South: Dileep Ashoka

 

Senior vice president: Sonal Devraj

 

Senior brand service director: P N Keshav

 

Brand leader: Vineet Nair

 

Senior project manager: Shourey Goswami

 

Production house: Kitchen 

 

Director: Koushik Sarkar

 

Executive producer: Hemang Chheda