Campaign India Team
Aug 23, 2021

Furlenco gets a vampire to vouch for UNLMTD’s ‘bloody awesome’ range

Watch the film conceptualised by McCann Worldgroup here

UNLMTD by Furlenco (a House of Kieraya brand) has unveiled its first brand campaign, named ‘Live Limitless’. Conceptualised by McCann Worldgroup, the campaign promotes the brand’s annual subscription model that offers consumers all furniture and appliances at one cost. The brand has taken the humour route, featuring a vampire to vouch for the UNLMTD range’s advantages. 
 
The film opens with the vampire who wakes up after 100 years only to realise that his empty house needed setting up from scratch. The story unfolds his need to furnish his home in one go and the challenges that come with it. 
 
Ajith Karimpana, CEO and founder, House of Kieraya (HoK) said, “For UNLMTD’s first campaign, it was imperative that the creative direction we took reflected the uniqueness of what the brand has to offer. Just as UNLMTD is the first offering of its kind in the furniture subscription market, we wanted an extraordinary campaign to set the tone and kick things off. It was a pleasure to partner with McCann; they delivered the campaign exactly how we had expected by making an interesting and engaging ad film. We hope this campaign resonates with our audiences as much as it did with us, and we look forward to seeing the response to it.”
 
Added Sambit Mohanty, creative head (South), McCann Worldgroup, “UNLTMD is a truly unique offering by Furlenco, so we had to find an equally unique way of communicating it. That’s how this idea came about; a vampire who wakes up from a deep, century-long slumber, now faced with a dire need to get his derelict mansion revamped with a new collection of furniture.” 
 
 
CREDITS:
 
Creative agency: McCann Worldgroup
 
Chairman APAC, CEO and CCO: Prasoon Joshi 
 
Executive director and head of creative: Ashish Chakravarty
 
Head of creative, South: Sambit Mohanty Creative director, copy: Ajith Emmanuel
 
Creative director (Art): Unnikrishnan R
 
Creative team leader (Copy): Vaishali Rao 
 
Senior Agency producer: Karan Prabhakar 
 
Senior Planner: Hardik Foflia
 
Executive vice president, McCann South: Dileep Ashoka
 
Senior vice president: Sonal Devraj
 
Senior brand service director: P N Keshav
 
Brand leader: Vineet Nair
 
Senior project manager: Shourey Goswami
 
Production house: Kitchen 
 
Director: Koushik Sarkar
 
Executive producer: Hemang Chheda
Source:
Campaign India

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