Campaign India Team
Nov 26, 2018

Fortune Basmati Rice shows recipe for love with Akshay Kumar and Twinkle Khanna

Watch the ad film conceptualised by Triton Communications

Adani Wilmar has rolled out the launch campaign for its Fortune Biryani Classic Basmati Rice. The film conceptualised by Triton Communications features Akshay Kumar and Twinkle Khanna. 
It shows Kumar donning the hat of a chef and cooking for his wife and two guests. Through the characteristics of the Basmati rice, Kumar explains the secrets to a happy married life. 
Angshu Mallick, deputy CEO, Adani Wilmar, said, “Fortune promotes the importance of a home cooked meal given the health benefits and emotional values attached with our customers. We continue to deliver the best cooking experience for the households with our premium range of products.”
The campaign went live on 25 November. 
Client: Adani Wilmar
Creative agency: Triton Communications
Directed by: Karan Johar 
Campaign India

Related Articles

Just Published

5 hours ago

Royal Enfield appoints Yadvinder Singh Guleria as ...

He was director for sales and marketing, Honda Motorcycle and Scooter India (HMSI)

5 hours ago

Pokerbaazi and Shahid Kapoor aim to get rid of the ...

Watch the film conceptualised by Wieden+Kennedy here

7 hours ago

Mirchi launches an audio OTT app

Titled Mirchi Plus the app intends to provide a multi-lingual and immersive audio experience for its listeners