Campaign India Team
Nov 26, 2018

Fortune Basmati Rice shows recipe for love with Akshay Kumar and Twinkle Khanna

Watch the ad film conceptualised by Triton Communications

Adani Wilmar has rolled out the launch campaign for its Fortune Biryani Classic Basmati Rice. The film conceptualised by Triton Communications features Akshay Kumar and Twinkle Khanna. 
 
It shows Kumar donning the hat of a chef and cooking for his wife and two guests. Through the characteristics of the Basmati rice, Kumar explains the secrets to a happy married life. 
 
Angshu Mallick, deputy CEO, Adani Wilmar, said, “Fortune promotes the importance of a home cooked meal given the health benefits and emotional values attached with our customers. We continue to deliver the best cooking experience for the households with our premium range of products.”
 
The campaign went live on 25 November. 
 
CREDITS:
 
Client: Adani Wilmar
Creative agency: Triton Communications
Directed by: Karan Johar 
 
 
Source:
Campaign India

Related Articles

Just Published

6 minutes ago

Shaping stories, not spin: The power of early ...

In an environment where trust has become transactional and attention spans unforgiving, the role of communication has shifted decisively, says Castrol India's communications head.

2 hours ago

Over 50% of APAC marketers plan to cut ad spend in ...

Facing leaner budgets and a changing media landscape, APAC marketers are prioritising data-driven decisions and new channels, Nielsen’s 2025 Annual Marketing Report reveals.

2 hours ago

Leo, Enormous, Famous Innovations, FCB shine on Day ...

The awards receive 2,678 entries spanning categories including digital storytelling, co-creation campaigns, branded content, and influencer collaborations this year.

3 hours ago

Campaigns go full throttle as the IPL final closes in

With cricket excitement reaching cloud 9, brand messaging rains boundaries and sixes in the slog overs.