Adani Wilmar has rolled out the launch campaign for its Fortune Biryani Classic Basmati Rice. The film conceptualised by Triton Communications features Akshay Kumar and Twinkle Khanna.
It shows Kumar donning the hat of a chef and cooking for his wife and two guests. Through the characteristics of the Basmati rice, Kumar explains the secrets to a happy married life.
Angshu Mallick, deputy CEO, Adani Wilmar, said, “Fortune promotes the importance of a home cooked meal given the health benefits and emotional values attached with our customers. We continue to deliver the best cooking experience for the households with our premium range of products.”
The campaign went live on 25 November.
Client: Adani Wilmar
Creative agency: Triton Communications
Directed by: Karan Johar