Force Motors has launched a TVC featuring its Traveller model and the varied roles it plays in people's lives. The ad film conceptualised by Percept H went on air on 13 October.
The film begins with a pregnant lady being taken to hospital, but she delivers in the vehicle itself. A school bus with a young boy's birthday being celebrated on the way to school is captured next. Two people planning a future together, among others on a Traveller enroute to office, are featured as they look up a house online. The next Traveller is a delivery vehicle that helps a young couple move homes. The last showcase is that of a family on vacation as they make their way to the destination while having a good time together. The film ends with a showcase of all the vehicles in the ad and a voiceover that says, 'Force Traveller. Celebrate every journey'.
Client: Force Motors
Agency: Percept H
National creative director: Ryan Menezes
Creative director: Danny Mamik
Director: Veneet Raj Bagga
Singer: Pankaj Awasthi