Campaign India Team
Dec 19, 2016

Flipkart's 'kids as adults' hunt for 'priceless' boss' parting gift, get lucky on 'Big Shopping Days'

Watch the ad film conceptualised by Lowe Lintas here

Flipkart has rolled out a film conceptualised by Lowe Lintas for its ongoing 'Big Shopping Days' festival. 
The film follows the e-commerce portal's 'kids as adults' theme again. This time three kids playing office colleagues are browsing for a watch, a farewell gift for their boss. One of them wonders why they're buying a 'mind blowing watch' for their 'khadoos' (snobbish) boss. The other two indicate that since it's his farewell, and the Flipkart sale is on, it won't hurt (their pocket) them so much. A voice over introduces the sale, during which time one's shopping could be for free for some lucky buyers. One of the kids suggests that they should write on the card, 'Boss, you're priceless', referring to the 100 per cent cashback they got. The trio break into laughter as the film ends with the introduction of the sale.
The film was published on YouTube on 12 December 2016 and is currently on air.
Campaign India

Related Articles

Just Published

2 days ago

Deepika Padukone grooves to 'Auva Auva' for Levi's, ...

Watch the film conceptualised by Spring Marketing Capital here

2 days ago

Sony Music appoints Sangeetha Aiyer as director of ...

Moves from NBCUniversal India where she was head of marketing

2 days ago

New Government guidelines to hold social media and ...

It involves a three-tier regulation mechanism that requires OTT platforms and YouTube to self-classify their content into five categories based on age suitability

2 days ago

Narendra Modi, Virat Kohli and Rahul Gandhi lead ...

Social media analytics firm Twitteet released its analytics for January 2021