Flipkart has rolled out a film conceptualised by Lowe Lintas for its ongoing 'Big Shopping Days' festival.
The film follows the e-commerce portal's 'kids as adults' theme again. This time three kids playing office colleagues are browsing for a watch, a farewell gift for their boss. One of them wonders why they're buying a 'mind blowing watch' for their 'khadoos' (snobbish) boss. The other two indicate that since it's his farewell, and the Flipkart sale is on, it won't hurt (their pocket) them so much. A voice over introduces the sale, during which time one's shopping could be for free for some lucky buyers. One of the kids suggests that they should write on the card, 'Boss, you're priceless', referring to the 100 per cent cashback they got. The trio break into laughter as the film ends with the introduction of the sale.
The film was published on YouTube on 12 December 2016 and is currently on air.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
7 hours ago
Sonia Gandhi had recently called to the current government to stop spending on advertising