Campaign India Team
Dec 19, 2016

Flipkart's 'kids as adults' hunt for 'priceless' boss' parting gift, get lucky on 'Big Shopping Days'

Watch the ad film conceptualised by Lowe Lintas here

Flipkart has rolled out a film conceptualised by Lowe Lintas for its ongoing 'Big Shopping Days' festival. 
The film follows the e-commerce portal's 'kids as adults' theme again. This time three kids playing office colleagues are browsing for a watch, a farewell gift for their boss. One of them wonders why they're buying a 'mind blowing watch' for their 'khadoos' (snobbish) boss. The other two indicate that since it's his farewell, and the Flipkart sale is on, it won't hurt (their pocket) them so much. A voice over introduces the sale, during which time one's shopping could be for free for some lucky buyers. One of the kids suggests that they should write on the card, 'Boss, you're priceless', referring to the 100 per cent cashback they got. The trio break into laughter as the film ends with the introduction of the sale.
The film was published on YouTube on 12 December 2016 and is currently on air.
Campaign India

Related Articles

Just Published

1 day ago

Kondurkar Studio responds to ideation controversy ...

The studio credited for the ideation behind the Cannes Lion-winning 'The Steel of India' film claims it is being unfairly targeted for criticism over Wieden + Kennedy's claims to be the originator of the work.

1 day ago

South Asia Agency of the Year Awards 2024

Celebrating your excellence at Agency of the Year

1 day ago

Birla Opus' feel-good animated film paints a new ...

‘Make Life Beautiful!' features an animated colourless world, made vibrant by a kid who beautifies spaces with his magical touch

1 day ago

MasterChow takes retail route as it aims for higher ...

The D2C brand is working on an omni-channel approach, has increased marketing spends by 20% and is aiming to pick 10% Indian market share over the next few years.