Fi Money gets Sima Taparia to help users find a mutual fund match

Fi Money has rolled out a campaign featuring TV personality Sima Taparia to highlight its mutual fund offerings. 

Conceptualised by the brand's in-house team, the film showcases Taparia as a host on a show playing ‘matchmaker’, helping confused users find the right mutual fund to invest in.

Taparia switches roles from a wedding matchmaker to a mutual fund matchmaker. She's depicted in the Indian matchmaking like set-up announcing her return and speaking about how millennials today are very confused about investing. She talks to millennials who have different kinds of expectations from their investment portfolio. The film then showcases the protagonist, Naresh, Reena, a ‘Crypto Puttar’ (a crypto son) and his mom, as puzzled people who have different risk profiles and are eager to find the perfect match. The film then cuts to Sima aunty pointing to a single solution to all their demands, the Fi App - where users can find curated mutual fund baskets that perfectly match their different needs. 

Sujith Narayanan, CEO, Fi Money, said, "With the confusion that millennials are facing today with respect to available investment choices, we wanted to build a feature that helps with decision-making. Our curated mutual fund baskets are built to cater to all kinds of needs of different investors."