Buffalo, a men's clothing brand that is part of the Future Group, has rolled out an ad film conceptualised by And and And. The film features Bollywood actor Varun Dhawan.
A boat moves on a lake. Dhawan soaks in the natural beauty all around while a boatman rows on. Dhawan starts walking through the dense forest and the text 'No Fans' appears on screen. Rain drops start trickling down and the next message reads, 'No Applause'. He approaches a water fall, and the super says, 'No Stardom'. There are no rankings either, viewers are told. Dhawan gets into the water body and the text reads, 'Nothing at All'. The film ends with the actor immersed in water parallel to the surface, when the brand Buffalo is introduced with its positioning statement: 'One with Oneself'.
Besides the film, a social media contest is on.
Client: Future Group
Agency: And and And
Production house: Jump Films & Karma Productions
Director (film): Bosco Bhandarkar
DOP: Vikash Nowlakha
Executive producer: Natasha Malhotra, Himanshu Bhasin
Production services (Thailand): Benetone Films
Offline editor: Kenneth Dawson
Online editor: Rohini
Sound Design: Cyrus