FBB's Buffalo looks to stand out with 'One with Oneself' stance

Watch the ad film conceptualised by And and And here

Dec 21, 2016 04:41:00 AM | Video | Campaign India Team Share - Share to Facebook

Buffalo, a men's clothing brand that is part of the Future Group, has rolled out an ad film conceptualised by And and And. The film features Bollywood actor Varun Dhawan.
A boat moves on a lake. Dhawan soaks in the natural beauty all around while a boatman rows on. Dhawan starts walking through the dense forest and the text 'No Fans' appears on screen. Rain drops start trickling down and the next message reads, 'No Applause'. He approaches a water fall, and the super says, 'No Stardom'. There are no rankings either, viewers are told. Dhawan gets into the water body and the text reads, 'Nothing at All'. The film ends with the actor immersed in water parallel to the surface, when the brand Buffalo is introduced with its positioning statement: 'One with Oneself'.
Besides the film, a social media contest is on. 
Client: Future Group 
Brand: Buffalo 
Agency: And and And 
Production house: Jump Films & Karma Productions 
Director (film): Bosco Bhandarkar 
DOP: Vikash Nowlakha 
Executive producer: Natasha Malhotra, Himanshu Bhasin 
Production services (Thailand): Benetone Films 
Offline editor: Kenneth Dawson 
Online editor: Rohini 
Music: Anandh 
Sound Design: Cyrus