Facebook has rolled out a campaign that shows real stories of how small businesses moved online during the pandemic to help make their business grow.
Conceptualised by Wunderman Thompson, the film celebrates the resilience small businesses have shown to pivot and make a 'nayi shuruaat' (new start) amidst the Covid-19 crisis. The film focuses on three unique small businesses - The Moms Co, Sleepy Owl and Doodlage.
Archana Vohra, director, small and medium businesses, Facebook India, said, “Facebook’s goal has always been to enable new opportunities for businesses, especially for the more than 60 million small businesses across India. In the face of so much uncertainty, we’ve remained inspired by how small businesses have reinvented themselves by moving online - many for the very first time. Everyday we see amazing examples of SMBs using the Facebook family of apps to pivot, and make a new start, and grow through this particularly challenging time. This film is about celebrating their economic recovery and nayi shuruaats, and we hope that their resilience will inspire millions of other small businesses and entrepreneurs across the country.”
Neha Markanda, head of business marketing, Facebook India, said, “Facebook’s goal has always been to enable new opportunities for the more than 60 million small businesses across India. In the face of so much uncertainty, we’ve remained inspired by how small businesses have reinvented themselves by moving online and using the power of community on our platforms to make a new start for their businesses. We wanted to take some of these real stories to the world, and we’re thrilled to partner with Wunderman Thompson for the same. This film is an ode to the resilience of the millions small and emerging businesses across the country who made their nayi shuruaats amidst these challenging times.”
Joy Chauhan, managing partner, Wunderman Thompson Delhi, added, “Community’s trust and loyalty has long been the backbone of the MSME sector in India. With the onslaught of Covid-19, when the world was shutting shops, Facebook fuelled this sector by offering them this very power of community online. Thus, enabling a transformation. As a creative partner, to bring this saga alive, we banked on fascinating stories of ‘Nayi Shuruaat’ stemming from within the society. Because we strongly believe, during taxing hours, real life success stories act like catalysts of hope and aspiration.”
Siddharth Prasad, executive creative director and vice president, Wunderman Thompson Delhi, said, “We began this project with the understanding that we would be completely authentic in the execution. And sometimes a constraint like this becomes a powerful trigger. The reason this film feels so real is because it is. The business owners acted as themselves (and what a lovely job they did), we mostly shot in their offices and facilities, and it turned out great. What you’ll see are three real, ongoing stories – and they’re as recent as a few weeks ago.”