Wunderman Thompson India has won Cera's creative mandate following a multi-agency pitch.
The agency will be helping the sanitaryware brand come up with a new vision and outlook so that it can connect with the millennials. The first leg of the pitched campaign will be going live later this year.
Deepshikha Khaitan, joint managing director, Cera, said, “At Cera, our vision is to constantly innovate to enhance our consumer experience. Taking another step towards our vision, we are glad to partner with Wunderman Thompson who come with a good understanding of the brand’s strategic requirements around sanitaryware and faucet category and a creative approach to deliver the same. We look forward for a fruitful relationship.”
Joy Chauhan, managing partner, Wunderman Thompson, Delhi, said, “At Wunderman Thompson it is our mission to inspire growth for ambitious brands so when we first heard the ambitions of team Cera, we knew we wanted to be their partner on their journey to taking the brand to the top. We are excited to be the creative partners of this fast-growing homegrown brand and co-create the next chapter of the brand story.”