FabFurnish promises functionality with beauty, pays ode to modern ‘Mrs India’

FabFurnish.com has rolled out a film as part of a digital campaign, conceptualised by its in-house team.

 

The film shows a lady returning home from work, as the narration welcomes viewers to ‘Mrs India’s house’. She deposits the house keys in place and starts putting things away, even as the female narrator talks about how a place for each thing in the house has been thought of after much deliberation. Her husband arrives soon with their baby. The voice over speaks of how the lady has to decorate the house in preparation for guests, and also play with the kid. The baby is put to bed – a bed that must make space for things, like the cradle that is stored underneath it. The couple get dressed, the house gets decorated, and the guests arrive. As compliments flow her way, the gracious hostess smiles, and the narrative signs off saying Mrs India doesn’t just have to decorate the house, she also has to create it.

 

Ankita Dabas, co-founder, FabFurnish, said, “The campaign aims to encourage customers to create a warm home that is beautiful yet functional. It positions FabFurnish as a one-stop shop for all home needs. We have recently introduced FabDesigns, a service that can help design a space for our customers as well as created looks that are completely shop-able, all towards helping our customers create the perfect home.”

 

Credits

 

Client: FabFurnish.com

Creative agency: FabFurnish.com (in-house)

Co-founder: Ankita Dabas

 

Production house: Jamic Films

Director (film): Abhijit Sudhakar