Expedia, the full service online travel agency, has launched a new ad campaign for its Indian consumers. The two ads conceptualised by Taproot Dentsu, the creative agency from Dentsu Aegis Network, aims to acquire new shoppers and customers to the site and get them to try Expedia.
One ad shows a college re-union party at a resort where everyone is dancing and enjoying. However, one of them is shy of dancing, is standing in a corner. His friends notice this and signal him to join.
Manmeet Ahluwalia, Marketing Head, Expedia India said, “The brief given to the agency was to showcase and address trepidation, hesitancy, and state of inertia that keeps consumers away from trying something new in life and the associated surprise, joy and contentment of that new experience."
The aim with this campaign is to encourage new users to visit and experience Expedia and generate awareness amongst the consumers.
Titus Upputuru, Creative Head, Taproot Dentsu, Gurgaon said, “Unless we try something, we will never know." This is the key insight that developed into a campaign where the protagonists try out things that they’ve never tried before. As a result, they end up discovering experiences that they thoroughly enjoy! Not only that, once ‘bitten’ by the experience, the protagonists don’t want to stop.
In another ad, there's a young couple on a beach where the girl persuades the guy to enjoy the waves. The guy is initially very apprehensive. Watch the film here:
In another ad, there's a young couple on a beach where the girl persuades the guy to enjoy the waves. The guy is initially very apprehensive.