Eno has rolled out a TVC to build category relevance amongst home remedy users for the first time, with the message ‘First time right – First time Eno’. Conceptualised by Grey Group, the film is a television debut of the brand’s existing digital campaign, ‘Gadbad Gadbad’.
The film showcases the protagonist eating a samosa, while playing a game of Ludo. The food causes him acidity and he’s given lime juice, which is believed to be the cure. When the home remedy doesn’t work for him, he’s asked to take Eno by one of his family members, which starts to cure his acidity in six seconds.
Vijay Sharma, area marketing lead, OTC, GSK Consumer Healthcare said, “Indians have an affinity for home remedies since ages. The earlier phases of the ‘Gadbad Gadbad’ campaign have received a great response as it strikes a chord with these consumers and ensures that they enjoy their life interruption-free. This time, we tried to create relevance amongst consumers who prefer home remedies against acidity, especially during the pandemic, through this TVC. We are confident that this new commercial will be well-received by our audience, as we look forward to welcoming new consumers to our brand.”
The film will run across TV, digital video and social media platforms.