Campaign India Team
Feb 15, 2013

eBay woos offline shoppers with ‘unmatched deals’ promise, guarantee

WATCH the ad films created by Law & Kenneth

wide player in 16:9 format. Used on article page for Campaign.

eBay India has unveiled a new campaign, in line with its marketing theme ‘Want it. Get it.’

Created by Law & Kenneth, three films from the campaign show offline shoppers converting into online shoppers, when shown the deals on offer on eBay by their partners.
One film features a man looking to buy a mobile phone from his neighbour’s shop. He changes his mind when his wife shows him the deals on offer on eBay.
Another film shows a young couple in a library. The girl says she wants to buy a tablet computer. Asked if she has checked eBay India by her boyfriend, she sarcastically replies that one cannot do everything online - while playing footsie with him under the table. She too changes her mind when shown the discounts on eBay India.
The third plot is one where a woman asks her partner to go shopping for clothes with her. When he suggests that she check eBay, she taunts him saying he doesn't have the time to go shopping with her - until she is shown the deals on the site.
The TVCs end with the voice over: ‘Pallat gaye na? Shopping se pehle eBay check kar ke dekhiye. Aur eBay Guarantee ka bharosa bhi to hai.’
Watch the other films here (story continues below):


Muralikrishnan B, country manager, eBay India, said, "Online shopping in India is a mainstream phenomenon with savvy online shoppers logging online for convenience, variety and deals. Our new campaign is in conjunction with our theme ‘Want it. Get it.’ which plays to eBay’s core strength of unmatched deals and wide variety across categories, giving consumers a completely secure and satisfaction-guaranteed experience."
Rahul Nangia, chief creative officer, West and South, Law & Kenneth, said, "These are simple stories about people and their shopping behaviour, told using couples and the different dynamics between them."
The campaign targets consumers in the age group of 18 to 40 years. The films have been created in six languages - English, Hindi, Malayalam, Tamil, Telugu and Kannada.
Client: eBay India
Agency: Law & Kenneth
Creative: Rahul Nangia, Amit Acharekar, Jonathan Dias
Account management: Debarjyo Nandi, Siddharth Matalia, Murtuza Barbhaiwala
Agency films producer: Umesh H Patel
Account planning: Ketaki Rituraj
Production house: Boot Polissh Films
Director: Shujaat Saudagar
Producer: Ashit Ghelani
Executive producer/Associate producer: Ananya Dasgupta
Director of photography: Andre Menez
Online editor: Sally
Offline editor: Sanjay
Music director: Ajinkya Iyer
Sound engineer: Arun Castro
Post production supervisior: Rajnikant Surti
Colourist: Navin Shetty
Post house: After Studio
Campaign India

Related Articles

Just Published

1 day ago

M&E industry in India grew by 8.9 percent in 2019: ...

Grew at a rate higher than the advertising industry (5.3 per cent) and GDP (7.8 per cent)

1 day ago

Weekend Wrap: 27 March

In the news: Bajaj Group, Meltwater, Parle G, Socialpanga

1 day ago

IPG withdraws 2020 financial target amid coronavirus...

"Visibility into marketing and media spend is extremely challenging" says CEO Michael Roth.

1 day ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India