Campaign India Team
Jan 31, 2023

Dolby personifies experiences for its users

Watch the film conceptualised by Tonic Worldwide here

Dolby India has released a campaign titled Dolby Mein Suna Kya, Dekha Kya? (have you heard it and seen it on Dolby) with an aim to educate consumers about the difference that Dolby makes to their devices. Conceptualised by Tonic Worldwide, the film wishes to highlight that if a user hasn’t seen it or heard it in Dolby, he’s missed out on the complete experience. 
 
The film tracks a day in the life of an Indian family, where Dolby brings alive experiences they love. Throughout the film, different scenes feature different protagonists watching TV shows on the go, mobile gaming, streaming music, or watching their favourite movie in the living room. Every experience on screen is made to look and feel like it would in reality. 
 
CREDITS:
Director - Shaizaad Bharucha
Cinematographer- Varun Sud
Editor - Yaser Abbas
VFX - Sajeel Shukla
Music director - Shivam Sengupta
Production designer- Diya Mukerjea
 
Source:
Campaign India

Related Articles

Just Published

14 hours ago

India becomes the brief in OpenAI’s global playbook

With ChatGPT’s INR 399 plan and UPI integration, the test for marketers is no longer discounts but designing for India’s complexity.

15 hours ago

India’s online gaming bill redraws the playing ...

A blanket ban on real-money gaming shifts billions in ad revenues, forcing agencies, broadcasters and brands to rethink strategies overnight.

16 hours ago

India’s app boom tests advertising’s Google–Meta habit

Despite surging app usage across gaming, entertainment and AI, a Moloco report outlines that most ad budgets still orbit two tech giants. The returns lie elsewhere.