Denver defines ‘The Real Scent of Success’ with men who go the extra mile

Denver India has rolled out its latest ad campaign featuring Bollywood actor Saif Ali Khan. The campaign has been conceptualised by Shop Advertising.

The film opens in the Oval office of the White House, where Khan is shown practicing his golf strokes. He chooses a difficult and ornate shot instead of a simple putting routine when getting the ball in the hole. As all this unfolds, Khan says, “Success means nothing to me, if it isn’t hard to get.” The film ends with him spraying Denver deodorants.

Saurabh Gupta, CMO, Denver India, said, “The brief was to depict how the brand stands for challenging the ordinary and how it is meant for people who don’t take the ‘easy’ way out. In the process we wish to establish how Denver Hamilton deodorant stands for ‘Real Scent of Success’.”

Naved Akhtar, creative director, Shop Advertising , added, “It is very easy to choose a shortcut for success, but modern knights or men with high self esteem don’t take shortcuts. Instead, they challenge the norm and Denver is aiming to establish the same with the Denver Hamilton commercial. To appeal to the men who believe in challenging the ordinary and establishing Denver Hamilton as the ‘real scent of success’.”

Credits:
Client: Denver India
Creative agency: Shop Advertising
Creative director: Naved Akhtar
Production house: Passion Films
Director: Vivek Das Chaudhary