Campaign India Team
Jul 10, 2019

Consumer cognition of mobile screen ads is very high

The Mobile Marketing Association Cognition research study 2019 reveals that marketers need a one second strategy to capture consumer attention in the mobile environment

The human brain needs less than a second to get engaged with a mobile ad to create its own positive and negative impression according to recent research done by the Mobile Marketing Association.

This means both consumer time and attention cannot be taken for granted.

Source:
Campaign India

Related Articles

Just Published

Premium
Star Sports launches Marathi channel
Premium
17 minutes ago

Star Sports launches Marathi channel

Fifth regional channel after Tamil, Telugu, Kannada and Bangla

Premium
Nayara Energy appoints Blink Digital
Premium
1 hour ago

Nayara Energy appoints Blink Digital

Account won post a multi-agency pitch

Premium
Propaganda India is now Saatchi & Saatchi Propagate
Premium
3 hours ago

Propaganda India is now Saatchi & Saatchi Propagate

Co-founder and CEO of Propaganda is CEO of new entity

Premium
Switch to lenses or miss out on the iconic selfie says Bausch and Lomb with Nargis Fakhri
Premium
3 hours ago

Switch to lenses or miss out on the iconic selfie ...

Watch the film conceptualised by FCB Ulka here