The Mobile Marketing Association Cognition research study 2019 reveals that marketers need a one second strategy to capture consumer attention in the mobile environment
The human brain needs less than a second to get engaged with a mobile ad to create its own positive and negative impression according to recent research done by the Mobile Marketing Association.
This means both consumer time and attention cannot be taken for granted.
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The changes come as HUL reported a 6% decline in standalone net profit for the fiscal fourth quarter.
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A new white paper on a cookie-less world proposes leveraging first-party data, contextual advertising, and localised marketing strategies for companies to stay afloat.
Patanjali Ayurved continues to faces rigorous scrutiny from the Supreme Court over misleading advertisements, with the case underscoring the vital need for strict regulatory oversight in health-related advertising in India.
Group is forecasting 1-2% organic growth over course of 2024.
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