The Mobile Marketing Association Cognition research study 2019 reveals that marketers need a one second strategy to capture consumer attention in the mobile environment
The human brain needs less than a second to get engaged with a mobile ad to create its own positive and negative impression according to recent research done by the Mobile Marketing Association.
This means both consumer time and attention cannot be taken for granted.
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Partnership to help advertisers measure reach and frequency
Watch the film conceptualised by Contract Advertising
SMS ads the least trusted
The announcement caps off a $200 million creative review kicked off in July
