The Mobile Marketing Association Cognition research study 2019 reveals that marketers need a one second strategy to capture consumer attention in the mobile environment
The human brain needs less than a second to get engaged with a mobile ad to create its own positive and negative impression according to recent research done by the Mobile Marketing Association.
This means both consumer time and attention cannot be taken for granted.
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Watch the film conceptualised by McCann Worldgroup India here
Dabas is part of the 'brand purpose' category while Bhatt will judge entries in 'instant impact' category
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Watch the film conceptualised by Oyo's in-house team here
Watch the film conceptualised by Ogilvy here
