Consumer cognition of mobile screen ads is very high

The Mobile Marketing Association Cognition research study 2019 reveals that marketers need a one second strategy to capture consumer attention in the mobile environment

Jul 10, 2019 02:53:00 PM | Video | Campaign India Team

The human brain needs less than a second to get engaged with a mobile ad to create its own positive and negative impression according to recent research done by the Mobile Marketing Association.

This means both consumer time and attention cannot be taken for granted.