The Mobile Marketing Association Cognition research study 2019 reveals that marketers need a one second strategy to capture consumer attention in the mobile environment
The human brain needs less than a second to get engaged with a mobile ad to create its own positive and negative impression according to recent research done by the Mobile Marketing Association.
This means both consumer time and attention cannot be taken for granted.
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Using 50+ Android apps and roughly 10 million installs as its engine, Arcade appears to be the work of a coordinated fraud network and not a few rogue developers gaming the system, as per IAS.
Asia-Pacific recorded a growth decline of 7.4%.
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Actor Vikrant Massey swaps boardroom bravado for quiet growth in Jaro Education’s ad that redefines success through curiosity and continuous learning.
From Tinder’s ‘Dating Scaries’ to Bingo!’s desi ghosts, brands turn Halloween into a playground for cultural commentary, clean indulgence and youth-led experiences.
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