Campaign India Team
Jul 10, 2019

Consumer cognition of mobile screen ads is very high

The Mobile Marketing Association Cognition research study 2019 reveals that marketers need a one second strategy to capture consumer attention in the mobile environment

The human brain needs less than a second to get engaged with a mobile ad to create its own positive and negative impression according to recent research done by the Mobile Marketing Association.

This means both consumer time and attention cannot be taken for granted.

Source:
Campaign India

Related Articles

Just Published

4 hours ago

upGrad urges workforce to grow with specialisation ...

Watch the film conceptualised by The Womb here

5 hours ago

Fortnite maker launches an epic games battle ...

Fortnite maker Epic Games turns Apple's 1984 ad against it as it initiates legal action against the "oppressive" power of both Apple and Google.

5 hours ago

Weekend Wrap: 14 August

In the news: eBikeGo, ET Medialabs, Gozoop, Madarth, Melange by Lifestyle, TheSmallBigIdea, Yellophant Digital