Campaign India Team
May 08, 2015

Coca–Cola gives 'Why This Kolaveri di’ a Turkish makeover

Watch the film conceptualised by Turkish ad agency Vietnam here

Coca–Cola Turkey's new TVC sees a remake of the 2011 Indian track, 'Why This Kolaveri Di'. 
 
The Turkish version features singers Sıla Gençoğlu and Özcan Deniz recreating the song.  The film went on-air on 4 May.
 
The film begins on a beach where Deniz, who is with his friends, starts singing the recreated song. The group soon have bottles of Coca–Cola for company. Next, the group is joined by Gençoğlu and some women who join in the fun. What follows is a battle over a bottle of Coca–Cola. The film and song ends with the two groups merging and the two leads drinking out of each other’s bottles.
 
Credits:
Client: Coca-Cola
Creative agency: Vietnam
 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

23 hours ago

OpenAI hires creative leadership from Google and Apple

Julia Hoffmann and Andrew McKechnie join the ChatGPT parent in new roles.

23 hours ago

Why L’Oréal’s CMO is betting on startups to keep ...

To maintain its leadership in the rapidly evolving beauty tech space, L’Oreal is partnering with startups to accelerate innovation, deliver personalised beauty experiences, and pioneer new technologies.

1 day ago

Schneider Electric’s case for being a local global ...

Global marketing director Richa Khera explains how the India-born ‘Green Yodha’ platform scales globally by tightening cultural guardrails and letting employees, not brand scripts, carry sustainability narratives.

1 day ago

How brands can have their (plum) cake and eat it too

A recent Kantar analysis found that very few festive ads succeed in delivering both cultural warmth and clear brand impact.