Coca-Cola enlists the powers of a magician for the latest campaign in its "One brand" strategy, which unites its four variants under one banner.
Justin Flom, a magician based in Las Vegas, turns bottles of Coca-Cola Original Taste into Coca-Cola Zero, Coca-Cola Light and Coca-Cola Life. The TV spot will air in five continents. It was created by Joaquín Cubría, Ignacio Ferioli and Nacho Coste at David and directed by Martín Romanella.
Credits
Agency: David
Executive creative directors: Joaquín Cubría, Ignacio Ferioli
Creative directors: Nacho Coste
General account director: Emanuel Abeijón
Account director: Lucila Castellani
Account executive: Florencia Scrimaglia
Planning director: Javier Quintero
Head of global integrated production: Veronica Beach
Head of production: Brenda Morrison Fell
Client production: La verde Pro
Director: Martin Romanella
Production agency: argentinacine
Executive producers: Nano Tidone, Laura Passalacqua
Producer: German Escande
Post-production: Aldo Ferrari
Post-production house: Pickle House
Colour: Pentimento
Sound design: Elefante Resonante
Music: Taste the feeling by Conrad Sewell
Client supervisors: Luis Gerardin, Guillermo Gimenez y Brotons, Alberto Velasco, Diego Luis, María Sol Jares Cánovas, Jennifer Dolan
(This article first appeared on CampaignLive.co.uk)
