Campaign India Team
Jul 08, 2020

Club Mahindra gets Ayushmann Khurrana to reminisce about travel destinations; says he will be back soon

Watch the film conceptualised jointly by FCB Interface and PivotRoots along with Club Mahindra's in-house team

Club Mahindra has released a film through which it is looking to inspire people to reignite their passion for travelling. 
 
Titled 'Mai Phir Aunga', the film features Ayushmann Khurrana. He describes the different options of travelling within India and his desire to get back and enjoy them. In the film, he also announces the launch of Club Mahindra's digital campaign, #LoveIndiaSeeIndia. 
 
Ramin Saherwala, chief marketing officer, Mahindra Holidays and Resorts India, said, “All of us have fond memories of our favourite travel destinations and experiences, and it is during these times that there is a sense of nostalgia about them. This film builds a resonance with the audience and evokes a strong desire to relive their travel memories and recreate magical moments with their loved ones.”
 
The campaign has been jointly conceptualised by FCB Interface, PivotRoots and Club Mahindra's marketing team.
 
Source:
Campaign India

Related Articles

Just Published

4 days ago

When the sellers of joy become its custodians

Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.

4 days ago

Five rules for crafting a high-impact festive campaign

As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.

4 days ago

When creativity meets code: The human algorithm problem

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.

4 days ago

Apple keeps crown as world’s top brand, even as ...

Apple retains the world’s most valuable brand tag for the 13th straight year, Interbrand report reveals a 4% slide in value as Microsoft, Amazon and NVIDIA are right on its heels.