Club Mahindra has released a film through which it is looking to inspire people to reignite their passion for travelling.
Titled 'Mai Phir Aunga', the film features Ayushmann Khurrana. He describes the different options of travelling within India and his desire to get back and enjoy them. In the film, he also announces the launch of Club Mahindra's digital campaign, #LoveIndiaSeeIndia.
Ramin Saherwala, chief marketing officer, Mahindra Holidays and Resorts India, said, “All of us have fond memories of our favourite travel destinations and experiences, and it is during these times that there is a sense of nostalgia about them. This film builds a resonance with the audience and evokes a strong desire to relive their travel memories and recreate magical moments with their loved ones.”
The campaign has been jointly conceptualised by FCB Interface, PivotRoots and Club Mahindra's marketing team.