Cleartrip shows how travel bookings can be 'child's play'

Cleartrip, a Flipkart company, has rolled out a campaign bringing back Flipkart’s ‘kidults’ for its 'The Big Billion Days’ campaign. 

The campaign conceptualised by Cleartrip’s internal creative team reintroduces 'kidults'  to establish that travel booking can be as easy as child's play. The campaign slogan - ‘Ab desh sochega nahi, seedha book karega!’ revolves around the travel portal's customer-centric products, offering greater control to the users over their bookings. 

Kunal Dubey, CMO, Cleartip, stated, “Our mission is to transform travel into an exhilarating adventure, something you can decide on a whim. No more months of stressful planning; instead, envision spontaneous road trips, last-minute beach escapes, or impromptu city getaways. We are thrilled to carry forward Flipkart’s legacy of ‘kidults’ which perfectly mirrors our idea of a booking experience - easy, enjoyable, and straightforward.”

He added, “At Cleartrip, we have continued to roll out customer-centric offerings that enable unlimited flexibility and affordability to the traveller. With CT FlexMax, a traveler can cancel their flight up to 24 hours before departure, and even switch airlines and get a complete refund. With ‘Cancel for No Reason’ which is a free offering on every hotel booking - a traveller can cancel their hotel booking up to check-in time and get a complete refund. With affordability constructs like No-Cost EMI, Pay Later, and Cardless EMI, we make travel more accessible to all. We are confident that our customer and product-centric offerings will enable customers across the board to make bookings to their dream destinations and celebrate this festive season.”