Chevrolet rolled out a film to announce its tie-up with Amazon.in for sales of Trailblazer. The film has been conceptualised by McCann's Commonwealth.
It tells the story of a husband and wife. The wife narrates how the duo fell in love. She goes on to explain the relationship she shares with her husband (Rajeev), who is extremely accommodating of her lifestyle which is heavily influenced by work.
She goes into flashback mode and recalls how her Rajeev received a scale model of a Chevrolet car as a gift from his uncle from the US, when he was eight or nine years old. The scale model was in a case and Rajeev didn't take the car out of it, because he was scared about it getting dirty.
The film cuts back to the present day. The lady is on Amazon.in looking to buy something for Rajeev. She's anxious about liking the gift and the colour.
On the day the gift is delivered, Rajeev is stunned by the size of the parcel from Amazon. Inside it is a white Chevrolet Trailblazer. Staring at the car, Rajeev says, 'The car is finally out of the box'. The couple exchange a hug before heading out for a drive. The toy car Rajeev was gifted as a child makes its way onto the dashboard.
The film ends with the voice over introducing the availability of the Trailblazer on Amazon. It ends with the line 'When you follow no one, you find new roads'.
Brand: Chevrolet Trailblazer
Agency: McCann's Commonwealth
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13 hours ago
Watch the films conceptualised by Leo Burnett here