CenturyPly has rolled out a campaign through which it looks to position itself as the right choice for Indian families.
Conceptualised by ideas@work, the campaign shows how the brand is able to combat all the stress faced by furniture in an Indian household.
Keshav Bhajanka, executive director, CenturyPly, said, “CenturyPly, always being a brand of consumer’s trust, has come up with this new TVC which depicts our core message, ‘Sab Sahe Mast Rahe’. Showcasing the chaotic and distressed scenario of everyday household, the narrative of our new brand film reaffirms CenturyPly’s credentials as a leader in the industry, which seamlessly integrates trust and sustainability into customers’ lives. In a world full of uncertainty, CenturyPly will always continue to assure their customers with the best interior service, delivering the intrinsic value of strength, durability and wide ranges of aesthetic designs.”
The film is running across television, cinema and digital. The brand aims to launch more films part of this campaign.
Creative agency: ideas@work
Production house: Corcoise Films
Director: Prasoon Pandey