Campaign India Team
Feb 26, 2020

CenturyPly aims to be the right choice for angry Indian families

Watch the film conceptualised by ideas@work here

CenturyPly has rolled out a campaign through which it looks to position itself as the right choice for Indian families.
 
Conceptualised by ideas@work, the campaign shows how the brand is able to combat all the stress faced by furniture in an Indian household.
 
Keshav Bhajanka, executive director, CenturyPly, said, “CenturyPly, always being a brand of consumer’s trust, has come up with this new TVC which depicts our core message, ‘Sab Sahe Mast Rahe’. Showcasing the chaotic and distressed scenario of everyday household, the narrative of our new brand film reaffirms CenturyPly’s credentials as a leader in the industry, which seamlessly integrates trust and sustainability into customers’ lives. In a world full of uncertainty, CenturyPly will always continue to assure their customers with the best interior service, delivering the intrinsic value of strength, durability and wide ranges of aesthetic designs.”
 
The film is running across television, cinema and digital. The brand aims to launch more films part of this campaign.
 
CREDITS:
 
Client: CenturyPly
Creative agency: ideas@work
Production house: Corcoise Films
Director: Prasoon Pandey
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

Weekend Watch: Nike celebrates Liverpool’s ‘winning ...

'Tell us never' campaign introduces world to 'Republic of Liverpool'.

2 days ago

Haymarket SAC forays into Hindi language segment ...

The channel will look to provide accessible, user-friendly information on vehicle purchases

2 days ago

Wikimedia Foundation clarifies why its running a ...

Through banners on the English Wikipedia site in India, the foundation is asking readers to consider contributing with a donation.

2 days ago

DDB Mudra Group bags MMTC-PAMP's integrated mandate

Digital and creative to be handled by 22feet Tribal Worldwide, media planning by OMD MudraMax and PR by FleishmanHillard