CaratLane raps to the beat of its work culture

Jewellery brand CaratLane has rolled out a campaign titled ‘#YehHaiApnaTime' (this is our time) to highlight its work culture through a rap anthem. 

 

The film through the lyrics of the rap anthem aims to put the spotlight on CaratLane’s consumer base, its brand values, and reiterated its consumer offerings.

 

Avnish Anand, COO and co-founder, CaratLane, said, “The last 13 years have been nothing short of epic. They say it takes a village but for us, it's been an army of soldiers who have given all their heart, grit and determination to making every day and every year better than the other. From starting out in Chennai to now growing at a global scale, every milestone is a story of multiple heated (or passionate) discussions, the willingness to step into the unknown, the dedication to keep climbing mountain after mountain and being uncomfortably excited about every possibility and challenge thrown at us (and unlimited cups of chai!).”