Campaign India Team
Nov 06, 2015

Canadian agency sounds hilarious clarion call: #SayNoToSpec

Day-old Zulu Alpha Kilo’s video set to resonate with creatives around the world

How would the restaurant owner react if someone asked for a free sample of the dish, before placing an order?
Interactions of a protagonist (read ‘client’) like this at a coffee shop, with a photo frame-maker, a personal trainer, and an architect, are used by the film’s creators  to urge ad agencies to ‘Say no to spec’.
The film which went live on YouTube on 5 November, has been created by Zulu Alpha Kilo, a Canada-based agency.


Agency: Zulu Alpha Kilo
Creative Director: Zak Mroueh
Art Director: Guilherme Bermejo
Writer: Nick Doerr
Agency Producer: Tara Handley
Production House: Zulubot
Director: Zak Mroueh
Producers: Tara Handley, Daniel Kaplan
Director of Photography: Albert Huh
Casting Director: Shasta Lutz
Post, Editing, Music Company: Zulubot
Editor: Mike Headford
Colorist, Transfer: Roslyn Di Sisto
Producer: Tara Handley
Music : Asche and Spencer
Engineer: Stephen Stepanic
(Sourced from YouTube)
Campaign India