Canadian agency sounds hilarious clarion call: #SayNoToSpec

How would the restaurant owner react if someone asked for a free sample of the dish, before placing an order?

 

Interactions of a protagonist (read ‘client’) like this at a coffee shop, with a photo frame-maker, a personal trainer, and an architect, are used by the film’s creators  to urge ad agencies to ‘Say no to spec’.

 

The film which went live on YouTube on 5 November, has been created by Zulu Alpha Kilo, a Canada-based agency.

Agency: Zulu Alpha Kilo

Creative Director: Zak Mroueh

Art Director: Guilherme Bermejo

Writer: Nick Doerr

Agency Producer: Tara Handley

Production House: Zulubot

Director: Zak Mroueh

Producers: Tara Handley, Daniel Kaplan

Director of Photography: Albert Huh

Casting Director: Shasta Lutz

Post, Editing, Music Company: Zulubot

Editor: Mike Headford

Colorist, Transfer: Roslyn Di Sisto

Producer: Tara Handley

Music : Asche and Spencer

Engineer: Stephen Stepanic

 

(Sourced from YouTube)