Campaign India Team
Nov 01, 2019

Weekend Watch: Canadian agency Zulu Alpha Kilo raises a glass to independents

Watch the film here

Canada based creative agency Zulu Alpha Kilo has released a film on the topic of what happens to an independent agency after it's acquired by a holding company. 
 
The film tells the story of a young boy (Billy), who sells his lemonade stand to a holding company from New York. Post the acquisition, Billy is forced to make changes to his business. 
 
Billy ends up raising fees, switch to prepackaged lemonade powder and make cups smaller. They even have him fire his sister, since 'she doesn’t add value'. Eventually these changes drive Billy’s clients away. The business suffers and the holding company ousts Billy from his own lemonade stand. Billy wins back his old clients by opening a new independent lemonade stand with his sister. 
 
CREDITS:
Agency: Zulu Alpha Kilo
Creative director: Zak Mroueh
Art director: Michael Siegers
Writer: Jonah Flynn
Producer: Colleen Allen
Account team: Kayla MacDonald
Production house: Zulubot
Director: Zak Mroueh
Director of photography: Paul Steinberg
Exec producer: Tom Evans
Editor: Jessie Posthumus
Audio mixer: Rob Morrice
Audio: Dino Cuzzolino
Source:
Campaign India

Related Articles

Just Published

1 day ago

IPG Mediabrands launches global ecommerce unit ...

In India Interactive Avenues - A Reprise Network Company will lead the ecommerce offering

1 day ago

Twitter ad revenue bolstered by return of events

Advertisers return to Twitter as product launches and live events begin to resurface worldwide.

1 day ago

Amazon triples net income, nears $100 billion in ...

International operations turned a profit of $407 million, while revenue for the company's 'other' category, which is mainly its advertising services, grew 50% year over year.

1 day ago

Facebook ad revenue boosted by commerce uptick

APAC led user growth, as Mark Zuckerberg said Facebook benefits from people and businesses "relying" on its platforms to stay connected and make money during Covid-19.