Weekend Watch: Canadian agency Zulu Alpha Kilo raises a glass to independents

Canada based creative agency Zulu Alpha Kilo has released a film on the topic of what happens to an independent agency after it's acquired by a holding company. 

 

The film tells the story of a young boy (Billy), who sells his lemonade stand to a holding company from New York. Post the acquisition, Billy is forced to make changes to his business. 

 

Billy ends up raising fees, switch to prepackaged lemonade powder and make cups smaller. They even have him fire his sister, since 'she doesn’t add value'. Eventually these changes drive Billy’s clients away. The business suffers and the holding company ousts Billy from his own lemonade stand. Billy wins back his old clients by opening a new independent lemonade stand with his sister. 

 

CREDITS:

Agency: Zulu Alpha Kilo

Creative director: Zak Mroueh

Art director: Michael Siegers

Writer: Jonah Flynn

Producer: Colleen Allen

Account team: Kayla MacDonald

Production house: Zulubot

Director: Zak Mroueh

Director of photography: Paul Steinberg

Exec producer: Tom Evans

Editor: Jessie Posthumus

Audio mixer: Rob Morrice

Audio: Dino Cuzzolino