Advertising Digital
Campaign India Team
Feb 04, 2016

British Airways scripts a caring bond, underlines India connection

Watch the digital film conceptualised by SapientNitro here

Watch the digital film conceptualised by SapientNitro here

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

1 Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

2 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Googlies on Google: A curiosity-driven game for search

3 Googlies on Google: A curiosity-driven game for search

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

Can sound make you taste spice? 7UP thinks so

5 Can sound make you taste spice? 7UP thinks so

India 2030: Middle class majority to fuel shift to experience-led spending

6 India 2030: Middle class majority to fuel shift to experience-led spending

Beyond the follower count: When influence meets due diligence

7 Beyond the follower count: When influence meets due diligence

IPL ads: High stakes, low recall, and smarter plays

8 IPL ads: High stakes, low recall, and smarter plays

The curious case of Gangoogly: How Bare Bones bowled a digital doosra for Google Search

9 The curious case of Gangoogly: How Bare Bones bowled a digital doosra for Google Search

Can BHIM’s emotional pivot win the trust battle in digital payments?

10 Can BHIM’s emotional pivot win the trust battle in digital payments?

Related Articles

Huge focus on the customer and the customer experience: Hamish McVey, British Airways
Advertising
Oct 25, 2023
Raahil Chopra

Huge focus on the customer and the customer ...

British Airways names SapientNitro global digital agency
Advertising
Apr 24, 2015
Gurjit Degun

British Airways names SapientNitro global digital ...

British Airways flies the best Diwali gifts home
Advertising
Oct 26, 2021
Campaign India Team

British Airways flies the best Diwali gifts home

Omnicom beats Havas to land British Airways global media account
Advertising
Nov 08, 2021
Arvind Hickman

Omnicom beats Havas to land British Airways global ...

Just Published

Amazon unveils first brand overhaul in 25 years, led by Koto
Advertising
11 hours ago
Staff Reporters

Amazon unveils first brand overhaul in 25 years, ...

The subtle design refresh spans over 50 sub-brands across categories like pharmacy, groceries, and on-demand streaming under a single brand umbrella.

Cheil India restructures as Cheil SWA Group
Advertising
12 hours ago
Campaign India Team

Cheil India restructures as Cheil SWA Group

The network combines creative, digital, retail, and technology capabilities to deliver integrated marketing solutions.

WPP eyes India for growth as global revenue faces headwinds
Advertising
13 hours ago
Vinita Bhatia

WPP eyes India for growth as global revenue faces ...

CEO Mark Read outlines AI strategy, India expansion, and four focus areas at WAVES 2025.

Brands must eradicate the 'insight famine' to find success: Cannes Lions
Advertising
15 hours ago
Chris Powell

Brands must eradicate the 'insight famine' to find ...

The fifth annual 'State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as poor or very poor.