Blissclub has rolled out a campaign 'move uninterrupted', to encourage women to embrace distraction-free workouts for a liberating experience.
The films, using humour, highlight gender imbalances in household responsibilities and the struggle women face in balancing self-care and fitness. They spotlight the husband's cluelessness when his wife prioritises workouts over chores. Advocating for cultural change, they urge women to reclaim their time for well-being, echoing the freedom men have to pursue their interests.
Minu Margeret, founder, CEO, Blissclub, said, “As we launch Move Uninterrupted, our mission is clear: we're not just breaking a sweat; we're breaking through the atmosphere of societal expectations and sparking conversation about equality in responsibilities within the household. If men can believe household chores are alien, then ladies, prepare for lift-off because we're turning 'me-time' into a must-have adventure. It's time for women to reclaim their workout space, and gentlemen, let's make 'shared chores' the new universal norm. Together, let us redefine societal norms, break down stereotypes, and create a space where everyone can thrive without interruptions'."
The director and COO, Red FM and Magic FM, embarks on a nostalgic journey, delving into the remarkable legacy of the late Sayani, illuminating how he epitomised radio excellence and fostered a sense of unity among listeners, transcending barriers with the universal language of music
However, the digital customer experience report underscores the prevailing importance of human interaction over various facets such as decision-making, customer support, and handling returns or cancellations