Campaign India Team
Feb 06, 2024

Blissclub champions uninterrupted fitness for women

Watch the films here

Blissclub has rolled out a campaign 'move uninterrupted', to encourage women to embrace distraction-free workouts for a liberating experience.
 
The films, using humour, highlight gender imbalances in household responsibilities and the struggle women face in balancing self-care and fitness. They spotlight the husband's cluelessness when his wife prioritises workouts over chores. Advocating for cultural change, they urge women to reclaim their time for well-being, echoing the freedom men have to pursue their interests.

Minu Margeret, founder, CEO, Blissclub, said, “As we launch Move Uninterrupted, our mission is clear: we're not just breaking a sweat; we're breaking through the atmosphere of societal expectations and sparking conversation about equality in responsibilities within the household. If men can believe household chores are alien, then ladies, prepare for lift-off because we're turning 'me-time' into a must-have adventure. It's time for women to reclaim their workout space, and gentlemen, let's make 'shared chores' the new universal norm. Together, let us redefine societal norms, break down stereotypes, and create a space where everyone can thrive without interruptions'." 
 
Source:
Campaign India

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