Campaign India Team
Jun 28, 2023

Blissclub’s durability shields a woman against competitors' sales pitches

Watch the film here

Blissclub has rolled out a campaign to highlight its 100-day buy-and-try policy. 
 
The film aims to redefine its customer experience by offering a risk-free opportunity to try its activewear products for an extended period. It showcases the journey of a woman who’s constantly tempted to shop through digital promotions but cannot because her Blissclub leggings look as good as new despite her best efforts to ruin them. 
 
Minu Margeret, founder and CEO, Blissclub, said, “We believe in the power of our products, and this policy demonstrates our commitment to customer satisfaction and confidence in our brand.”
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Andhra Pradesh CM Jagan Mohan Reddy in conversation ...

The election season in India is in full flow. India Today's Rajdeep Sardesai has been travelling across the length and breadth of India and talking to Political Leaders. This is his exclusive conversation with Andhra Pradesh Chief Minister Jagan Mohan Reddy.

1 day ago

Why some brands are putting the brakes on Gen AI

With the hype and excitement of last year's Gen AI boom now dissipating, Campaign explores why some brands and agencies are adopting a pushback stance when it comes to the new technology in a bid to avoid its pitfalls.

1 day ago

Date revealed for Havas spin-off vote as revenues rise

Parent company Vivendi says move would “unleash the development potential” of the brand.

1 day ago

24 hours with...Bhavik Bhandari

Catch up with Bhavik Bhandari, chief sales and marketing officer for Ashwin Sheth Group, as he takes us through a day in the life.