Bisleri has launched a campaign to highlight Bisleri @Doorstep, its delivery at home offering via the mobile app. Conceptualised by 82.5 Communications, the film showcases the ease and convenience that millennials and Gen-Z look for, when it comes to getting their hands on essential items.
The film features a cat which orders Bisleri products from the app, while its owner takes a nap. It aims to demonstrate the ease and user-friendliness of the app.
Jayanti Chauhan, vice chairperson, Bisleri International, said, "It is in our DNA to prioritise consumers' interests and meet their requirements. During the pandemic-induced lockdown, we were the first consumer goods company to foster the D2C concept and introduced Bisleri @Doorstep. We delivered our products at their homes without them needing to step out. With changing times, consumers are increasingly adopting digital ecosystems and delivery solutions. Through this campaign, we emphasise the ease of ordering Bisleri products online to provide consumers a seamless experience."
Anuraag Khandelwal, CCO – 82.5 Communications, said, "This film is the first of many for Bisleri's e-commerce service. In this world of information overload with tons of apps coming into the foray, we wanted to do something simple and sticky to connect with this app native generation."
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