Bike Bazaar, has launched a campaign to help democratise two-wheeler ownership and bike loans across the country. Conceptualised by The Womb, the campaign titled ‘Bike Loan par sabka haqq hai’ (everyone has the right to a bike loan), aims to make people aware that they can now avail of a bike loan through simple and easy paperwork.
The films feature the story of a young man who finally gets a bike loan, and a bike, after multiple rounds of rejection by finance companies. The protagonist is handed the keys to his new bike by the salesman. Overwhelmed by emotions, he starts to cry and kiss the bike, which surprised people around him, who were unaware of the hassle he faced to get a loan.
The voice-over in the end then states, ‘Ask them who were never given a bike loan. Except us. Bike Bazaar gives you a bike loan without a bank cheque’.
Srinivas Kantheti, MD and co-founder, Bike Bazaar, said, “Bike Bazaar’s mission is to democratise bike loans for all Indians, as we believe everyone deserves a better life and employment opportunities and should not be deprived of it due to lack of access to the organised financial credit system. The Womb’s ability to create distinctive, strategically relevant creative work is what drew us to them. We had them on board at a very early stage to build our brand from the ground up including our brand architecture and the new identity.”
Navin Talreja, founding partner, The Womb, said, “It was a very concise yet challenging brief from Bike Bazaar leadership team as they cumulatively have more than 100 years of experience in the two-wheeler segment. In our months of extensive research in the heartland, we found that everyone wanted a two-wheeler because it is the biggest driver of employability and progress in their lives, but it was difficult due to lack of access to credit/loans. While rural India is growing, there are still many Indians who cannot participate in this growth due to not having access to the right documents or facilities. With its promise of access to two-wheeler loans, without needing a bank account, a cheque book or a NACH mandate, Bike Bazaar lives up to its positioning line of ‘Bike Loan par sabka haqq hai’.”
This campaign will run across TV, digital and OOH.