Jul 12, 2016

BBC Sport beckons audiences to Rio '16, 'The Greatest Show on Earth'

View the film by Rainey Kelly Campbell Roalfe/Y&R here

The BBC has released the trailer for its coverage of the Rio Olympic Games.
The activity has been produced by Passion Pictures, which also worked on the BBC’s London 2012 Olympics campaign.
The work features a range of animals preparing for the Games before they transform into their heroic and spectacular human athlete counterparts.
Client: BBC
Director of marketing and audiences, media and north, BBC: Charlotte Lock
Creative agency: Rainey Kelly Campbell Roalfe/Y&R
Creative directors: Mark Roalfe and Jon Saunders
Art director: Psembi Kinstan
Copywriter: Alice Burton
Account director: Max Bennett
Agency producers: Keeley Pratt and Hatty Middleton
Executive producer: Ryan Goodwin-Smith
Director/production: Derek Picken and Niklas Rissler, Passion Pictures
Production manager: Suzanne Forward
Producer: Jen Coatsworth
Executive producer: Ryan Goodwin Smith
Head of CG: Jason Nicholas
VFX supervisor: Neil Riley
Music supervision: Native
Sound design:  Chris Turner Jungle
(This article first appeared on


Campaign India

Related Articles

Just Published

1 hour ago

Cannes Lions 2020 cancelled: Indian adland reacts

Some believe learnings will be missed while some call for work to be celebrated with an online event

3 hours ago

Cannes Lions not to be held in 2020

Festival scheduled to return in June 2021

4 hours ago

Weekend Wrap: 3 April 2020

In the news: ASCI, Media Mantra, Ogilvy, The BlueBeans, Ventes Avenues

5 hours ago

Vivo India salutes the heroes who wear capes

Watch the film conceptualised by Dentsu Impact here