Bajaj Electricals makes fans of its new range

Bajaj Electricals has launched a campaign titled 'Fan Nahin Fantastic’ (not a fan, but fantastic), to highlight its new range of fans, launched for the summer. Conceptualised by McCann Worldgroup, the film aims to tell consumers about the product’s features and why they make for an ideal pick in the summer. 

 

The film begins with a man showering with his suit on. He looks at the time to avoid getting late and then steps out of the shower, switches his fan on and dries himself. As soon as he switches the fan's button, he is lifted off the ground, indicating the power that Bajaj’s range of fans have. 

 

Krishna Raman, business head of consumer products, Bajaj Electricals, said, "Over the years we have tried to understand the requirements of the consumer and have added super high-speed, silent and decorative fans to our existing vast range. The latest campaign 'Fan Nahin Fantastic’ is an interesting articulation of the changing needs of today’s modern consumer and we hope the new TVC shown in a lighter vein will strike a chord with them. With the latest range, we aim to go beyond the basic requirement of fans as an appliance by enhancing functionality and appearance in a way that enables our fans to seamlessly fit in our consumer’s daily life."

 

Ashish Chakravarty, executive director and head of creative, McCann Worldgroup, said, “We wanted to create a sharp, disruptive, and humorous storytelling that is completely driven by functionality and highlights the product proposition. The new range of Bajaj fans are designed with technological innovation that offer a bouquet of consumer benefits, tailored to the varied demands of the new-age consumers. And our campaign idea ‘Fan Nahin Fantastic’ demonstrates and underlines this unique proposition.” 

 

The campaign is currently being rolled out across TV, print, digital and in-store.