Campaign India Team
Dec 16, 2016

Bajaj Dominar spells out positioning with a lullaby: 'Not for babies'

Watch the ad film conceptualised by Ogilvy & Mather here

Bajaj announced the launch of its new bike Dominar 400 on 15 December 2016. Ogilvy & Mather conceptualised the launch film for the same.  
 
As a child sings the lullaby 'Hush, little baby' in the background, a man walks towards his bike (Dominar 400) in the wee hours of the night. He switches it on and hits the road, while the lullaby goes on in the background. He's soon joined by others on the same bike and they speed through a city, bike sounds cutting through the voice over from time to time. In between, a man sleeping comfortably in bed appears, as the lullaby continues. A super reads, 'Only babies sleep at night'. The film ends with the message, 'Dominate the night, Dominar 400.'
 
 
Source:
Campaign India

Related Articles

Just Published

4 hours ago

Period leave: A privilege or a basic right?

Three marketing agencies in the region make the case for period leave as equitable staff policy. But the effects of period leave, we learn, play a bigger role in destigmatising conversations around menstruation and women’s health

4 hours ago

Raahil’s blog: One year later, there’s reason to be ...

The author lists three reasons why the industry should be optimistic of recovery in 2021