Spoken-word entertainment provider, Audible, an Amazon company, has launched a campaign to showcase the diverse range of audio and spoken word content on its platform. Conceptualised by Audible and Media.Monks, the films feature television stars Nakuul Mehta and Rithvik Dhanjani, who showcase how they listen to content whenever and wherever they like.
The first film opens with Dhanjani immersed in a workout, while listening to epic battle titles available on Audible. Mehta, on the other hand, is focusing on his mind, by listening to calming and relaxing titles. In the end, Dhanjani is seen offering Mehta some easy workout tips, while Mehta sneakily dodges him by switching on Audible’s sleep collection and dozing off.
In the second film, Dhanjani is seen snacking on cucumbers, while Mehta munches on a batch of freshly baked cookies that he’s prepared for himself. Mehta name drops his favourite titles on Audible and tells Dhanjani how he’s into them, as well as the cookies. Dhanjani then gets up and steals Mehta’s cookies, while mocking him that his next listen would be The Hunger Games.
Shailesh Sawlani, country head, Audible India, said, "We recently launched an all-you-can-listen Plus catalogue for our members featuring over 15,000 Audible Originals, audiobooks and podcasts across languages and genres. We also expanded our free selection to include hundreds of Audible Originals and several thousand podcasts; all this in addition to our always-expanding Premium Plus library, featuring over 200,000 titles. Our ad films showcase how we have something for everyone in our diverse slate, including titles featuring household names like Rithvik and Nakuul and other popular talent. We hope that the viewers enjoy our ad films, brought to life by these very talented and spirited actors."
The films will air on over 60 television channels, across genres.