Asus India has rolled out a campaign ‘Khelon Ka Pitara’ (game box), featuring actor Ronit Roy, which aims to showcase how millennials have witnessed the transformation of gaming devices in the country and bring back the joy millennials felt when they played games.
Conceptualised by Whizzstudios, the film opens with a father-son duo engaged in playful banter. The son is engrossed in playing on the ROG Ally, while the father, eager to join in, asks his son to share the handheld console. The son hesitates, believing his father might be out of touch with gaming, but the father's nostalgic recollections transport them both through the years of shared gaming experiences. The film ends with Roy inspiring viewers to rekindle their gaming journeys.
Paramjeet Singh, marketing head consumer PC and gaming, systems group, Asus India, said, “In the dynamic landscape of technological evolution proliferating across human generations, we are proud to introduce our latest campaign, 'Khelon Ka Pitara'. The campaign is designed to establish a meaningful connection with the millennials, who were the first generation to start gaming and facilitate a bridge to their Gen Z and Alpha kids, who are currently immersed in the advanced stage of gaming. ROG Ally along with this campaign signifies a distinctive and shared gaming affinity between the millennial generation and their progeny, aiming to foster mutual interest in gaming, bridging the generational gap and creating a lasting bond amongst them.”