Campaign India Team
Aug 23, 2017

Asian Paints takes on pollution at home with Royale Atmos and Deepika Padukone

Watch the ad film conceptualised by Contract Advertising here

Asian Paints has rolled out Royale Atmos, a range of air-purifying paint. For the launch of the same a campaign conceptualised by Contract Advertising featuring Deepika Padukone has gone on-air.
 
The campaign began with a teaser which showed Padukone wearing an anti-pollution mask at a film-set. The full film shows Padukone at other indoor spaces wearing a mask. She reveals that the air inside a house can be five times more polluted than the air outside. The film ends with Padukone sitting at home without a mask. Here, she doesn't worry about air pollution because she's got Royale Atmos. 
 
Amit Syngle, president - sales, marketing, technology and head-home improvement, Asian Paints, said, “According to a study by the World Health Organization (WHO), out of the 20 most polluted cities in the world, 13 of them are in India. People recognise that air pollution is having a detrimental effect on their health. At the same time, they remain unaware that indoor air can be even more polluted, as much as five times more. In such an alarming situation we present a solution to our consumers by launching Asian Paints Royale Atmos. This product is a first of its kind which will not only beautify the home but also will fight indoor air pollution. We have launched this TVC campaign with brand ambassador Deepika Padukone as we believe she is an apt public figure to represent a product for which awareness is crucial. We are happy to associate with her as we believe she can add the right support to our drive in building awareness around indoor air pollution.” 
 
Prior to the reveal film, Asian Paints had released teasers on 18 August. 
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

IPG Mediabrands launches global ecommerce unit ...

In India Interactive Avenues - A Reprise Network Company will lead the ecommerce offering

1 day ago

Twitter ad revenue bolstered by return of events

Advertisers return to Twitter as product launches and live events begin to resurface worldwide.

1 day ago

Amazon triples net income, nears $100 billion in ...

International operations turned a profit of $407 million, while revenue for the company's 'other' category, which is mainly its advertising services, grew 50% year over year.

1 day ago

Facebook ad revenue boosted by commerce uptick

APAC led user growth, as Mark Zuckerberg said Facebook benefits from people and businesses "relying" on its platforms to stay connected and make money during Covid-19.