Campaign India Team
Aug 24, 2020

Asian Paints goes the humour route to show affordability of Tractor Shyne and Ace Shyne

Watch the film conceptualised by Ogilvy here

Asian Paints has released a campaign for its range of Tractor Shyne and ACE Shyne range of paints.
 
Conceptualised by Ogilvy, the film shows how the paints look expensive but aren't. It shows a story of a boy and his friends. The friends visit his house and are mesmerised by the paint. They start making claims that the boy must be very rich and making trips abroad during school vacations. That's when the boy's father comes in and spills the truth. 
 
Amit Syngle, MD and CEO, Asian Paints, said, “The role of painting in a consumers life has just not been limited to maintenance and upkeep, but is also an expression of prosperity and happiness. And, when this gets an external gratification, it just becomes perfect. Asian Paints offers an affordable range of sheen finishes, Tractor Shyne for interiors and Ace Shyne for exteriors. Through this light-hearted ad campaign we show how the kid uses the luxurious sheen on the home walls to his advantage to impress his peers.” 
 
Sukesh Nayak, chief creative officer, Ogilvy Mumbai, said, “The campaign is based on a very simple idea – 'Shyne jo dikhe mehengi'. The film blends in the interior + exterior walls in a simple narrative that shows how a young kid showing off Infront of his friends with his walls beautifully painted with Ace and TE Shyne.” 
 
CREDITS
 
Client: Asian Paints
Agency: Ogilvy Mumbai
Ogilvy creative: Sukesh Nayak, Vivek Verma, Prasad Kulkarni
Ogilvy account management: VR Rajesh, Manish Tilwani, Abhishek Banerjee, Srividya Iyengar, Abhishek Kulkarni
Ogilvy planning: Prem Narayan, Akhil Menon
Production House: Jamic Films
Director: Shirish Dahiya
Producer: Mekala
 
Source:
Campaign India

Related Articles

Just Published

1 hour ago

CMO’s MO: Responsible marketing merits more ...

Schneider Electric India’s CMO advocates for marketing that drives societal good and environmental responsibility, beyond just metrics.

3 hours ago

Moves and wins roundup: Week of 15 July

The latest appointments and account wins from IN10 Media, Burson, Interactive Avenues, Positive Vibez Brand Solutions, M&C Saatchi Performance, Havas India, Adbuffs and more in our weekly news roundup.

4 hours ago

Zaid Al-Qassab is on a mission to change how ‘the ...

The new CEO tells Campaign why the agency group must become a solutions-based business, look beyond traditional advertising, and embrace learnings from markets including Singapore and Sydney.

5 hours ago

17 business leaders react to Trump assassination ...

CEOs rushed to social media to condemn the shooting after staying quiet about politics for most of this election cycle.