Anand Rathi Financial Services uses IPL to show different kind of investors

Anand Rathi Financial Services has appointed Wondrlab to handle its creative account. Wondrlab was recently launched by Saurabh Varma, Rakesh Hinduja and Vandana Verma.

 

The agency has already worked on a campaign which consists of seven films that show how the company has a specific plan for different types of investors. 

 

 

A spokesperson from the Anand Rathi Group, said, “With over 25 years of experience in wealth creation, we have the expertise to customise plans for every customer, taking into account his or her needs. We wanted an agile team that could build this equity and weave in our brand’s values, but at the same time, create a campaign that would go viral with the ever-dynamic consumers. Wondrlab managed this balance perfectly. The campaign is well-crafted and delivers our key message in a new-age, quirky way. We are happy to have Wondrlab on board and look forward to more exciting work.”

Rakesh Hinduja, co-founder and managing partner - content platform, Wondrlab, said, “We are thrilled to have Anand Rathi Financial Services on board and look forward to a great inning together. We realised early on that a one-size-fits-all approach doesn’t work for investors because their mindsets vary with differences in personality and life stage. Drawing a parallel to different kinds of fans, was an organic connection, given the IPL fever. It was a great pleasure to use our platform-first philosophy to craft films made to suit OTT platforms. We look forward to playing many more matches together!”